Balibait Mobile App
Balibait uses the wisdom of the crowd to upgrade home renters’ standards of housing and quality of life.
The Problem
A big issue in the Israeli house market is the quality of homes offered. Since there aren’t many regulations, many times, homes are not kept in proper living conditions.
Even if you leave a bad review on a listing, the homeowner can remove the listing and upload a new one, eliminating any option to leave an honest review.
Even if you leave a bad review on a listing, the homeowner can remove the listing and upload a new one, eliminating any option to leave an honest review.
The Solution
The app allows renters to review houses they’ve looked at or lived in, separating the reviews from the listings and holding homeowners accountable for what they offer. You can also let others know how much rent you pay to make sure people in your area do not overpay.
The Process
Setting Goals
I researched the current tools an Israeli home renter has when searching for a home, gaining a deeper understanding of what they currently offer and marking the pain points. Based on these, I set goals the app must provide:
Defining The Target Audience
I also researched who typically searches for apartments (mainly on Facebook groups) to get a good grasp on the general demographic that would use the platform, reaching these conclusions:
Demographics
Psychographics
Location
Israel, mainly the central district
Personality & Attitude
Practical, analytical, organized
Age
About 20-40 yrs old
Gender
Irrelevant
Values
Social justice, quality products
Education
College students or higher
Lifestyle
Urban
Occupations
Varies, mainly medium income jobs
Balibait's
Target Users
Israeli home renters who-
Want to save time when searching for apts.-
Like to do market research before purchase.
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Believe in social Justice.
-
Appreciate Quality.
User Flow Chart
The Screens
Design System
